E-commerce is a way for small African nations to punch above their weight by boosting economic performance and diversifying income sources. Lesotho exemplifies this potential, a new UNCTAD report shows.
A recent assessment of Lesotho’s readiness to conduct electronic trade finds Lesotho can use e-commerce to improve access to customers, markets and trade data, if it adopts a series of fundamental reforms. While the mountainous, landlocked country has just entered the digital era, it is not yet fully prepared for it in a way that can lift two million Basotho out of poverty, the Lesotho Rapid eTrade Readiness Assessment outlines.
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