With live shows on pause due to the pandemic, creative industries in Kenya are tapping into new revenue streams on digital platforms and outlets to build resilience.
The Kenyan government released a $1 million stimulus package dedicated to local artists, including musicians. But this is not enough, some say, wanting the government to have a longer-term plan in place.
Kenya was among the top five African performers in the UNCTAD B2C e-commerce index 2019. The country’s 2019 Digital Economy Blueprint outlines the government’s commitment to using disruptive technology to help it leapfrog.